Can the high street survive?
Walk down the main shopping street of almost any medium-sized town and you are likely to see the same signs: empty shop units, “To let” boards and charity shops where department stores once stood. The rise of online shopping is the most obvious explanation, but experts disagree about how serious the decline is and what, if anything, should be done about it.
For the urban economist Dr Helen Marsh, the figures speak for themselves. Her research into spending in thirty towns found that the share of non-food purchases made online had roughly doubled over ten years, while the number of people visiting town centres on weekdays had fallen steadily. Marsh argues that many high streets simply contain more shops than modern shoppers need, and that trying to fill every empty unit with another shop is a waste of public money.
Tomás Reyes, who has run an independent bookshop for twenty years, sees things differently. He accepts that he cannot compete with online retailers on price, but he insists that people still value the advice and atmosphere that a good shop provides. His own sales, he says, have risen since he started hosting author talks and children's reading mornings. In his view, the shops that are closing are mostly large chains that offered nothing customers could not find on a website.
The historian Professor Kwame Asante takes a longer view. Town centres, he points out, have always changed: markets were joined by covered arcades, and later by department stores. He sees the current crisis as part of this pattern rather than the end of the high street. He is also sceptical of the claim that online shopping alone is to blame, noting that many centres were already struggling when large out-of-town shopping parks began to open decades ago.
Town planner Lisa Brandt agrees with Marsh that the number of shops is likely to fall further, but she draws a more hopeful conclusion. Empty shops, she suggests, could become homes, health centres, workspaces or places to learn, bringing people into the centre for reasons other than shopping. She warns, however, that this will not happen by itself: councils need the power to bring together buildings with different owners, and new uses must be planned so that streets stay lively in the evening as well as during the day.
Reyes is unconvinced by the idea of a high street without shops. “People don't walk into town to visit a health centre and then stay for the afternoon,” he says. Marsh, by contrast, welcomes Brandt's proposals, which she believes would be a better use of public funds than attempts to attract new retailers.